Branding adds to the identity of an organization and makes people feel connected to it. No matter your role, an online presence that is on-brand aids in your success as a leader in education. Marketing and branding are incredibly powerful tools for educators, and it’s time we all learn to use them effectively.

This book shows how—and why— classified employees, teachers, administrators, superintendents, and board members should embrace branding. It’s full of easy tips and tricks to get started, specific steps for leading with social influence, and the benefits of dialing in your brand right now. Starting with strategies for defining your brand and a guide to what social media platforms to use and how, it’s also a tool kit that will empower you to amplify stories for the benefit of yourself, your site, and your organization.